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Brand ethos

Selkie is a Female startup, owned by a woman and run by a woman. When you shop, you are supporting female business owners. 40% of US businesses are women-owned. Women started 1,821 net new businesses every day last year. -Mar 18, 2020

Selkie starts at a design level in Silverlake, LA by Kimberley Gordon. Kimberley is the original founder of the former WILDFOX brand. She works hand in hand with a talented manufacturing team in China to create fanciful pieces you'll want to keep forever. Read about why we are so proud of our manufacturer, and producing with them in China! 

Selkie is committed to size diversity, fitting on both size small and large women to ensure better fit for more shapes.

Selkie aims for cultural diversity from the inside out, today with Kimberley who is British/American, Chinese partners, and Chinese craftsmen, Selkie’s core company is still just a very small team (consisting of 3 women; Kimberley, her Italian American associate assistant and Chinese Australian female operations manager) but continues to seek new cultural perspectives from our employees and dedicated fan base. As we gain the opportunity to grow we are committed to hiring a diverse range of women. We engage in deep conversations with our fans on social media, and cherish your perspective! DM @selkie if you want to join the convo, we are always looking for new ways to develop and grow. You too could be a part of our evolving ethos.

Tell me more...

Selkie is not 100% sustainable due to the use of polyester, but we are consciously committed to finding environmental ways to evolve- and not just as a marketing ploy. Fabric impact is complicated, we encourage you to research different fabrications and their impacts on the environment- all fabrics have an impact unless they are vintage, so it's hard to avoid. But with pressure from you on brands you love, the more we can collectively change the way factories treat their fabrics and begin to lower the expensive price tag attached to sustainable practice.

With every collection we aim to improve our footprint. Going sustainable is expensive (without mass production), which makes it hard to balance while maintaining a good price for you, our customer! With growth and purchasing power we get closer to affording our environmental goals.

Learn About our Manufacturer!

first and foremost our manufacturer is WRAP certified and BSCI certified;

“Worldwide Responsible Accredited Production (WRAP) is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education. WRAP is headquartered in Arlington, Virginia, USA and has branch offices in Hong Kong and Bangladesh and additional representatives in India and Southeast Asia (Thailand & Vietnam).”

Established in 2003, Selkie's partner is a designer clothing manufacturer, who boast some of the most highly respected runway brands in the world! Their headquarters are located in Jiangyin, Wuxi, the renowned light industry center of China. The first port city in world history!

Our Manufacturer aims to turn the principles of Social Responsibility into a corporate culture. For that reason, social compliance standards are rigorously applied within the company. They execute production of goods and services in line with the highest internationally accepted Social Compliance standards. Therefore, they are committed to guaranteeing their employees have all the rights to which they are entitled by law and other applicable standards, conforming to all occupational health and safety rules, and always acting with a view to avoid environmental pollution wherever possible.

All fabrics we use come from Guangzhou, Shaoxing. No fabrics come from Xinjiang. 

BSCI CERTIFIED; (what this means for your clothing)

No Discrimination

Fair Remuneration

Decent Working Hours

Occupational Health and Safety

No Child Labour

Special Protection for Young Workers

No Precarious Employment

No Bonded Labour

Protection of the Environment

Ethical Business Behaviour

Read the details of a BSCI certificate here


Gold Certified WRAP Facility