More about Selkie

Brand ethos

Selkie is a Female startup, owned by a woman and run by a woman. When you shop, you are supporting female business owners. 40% of US businesses are women-owned. Women started 1,821 net new businesses every day last year. -Mar 18, 2020

Selkie starts at a design level in Silverlake, LA by Kimberley Gordon. Kimberley is the original founder of the former WILDFOX brand. She works hand in hand with a talented manufacturing team in China to create fanciful pieces you'll want to keep forever. Read about why we are so proud of our manufacturer, and producing with them in China! 

Selkie is committed to size diversity, fitting on both size small and large women to ensure better fit for more shapes.

Selkie aims for cultural diversity from the inside out, today with Kimberley who is British/American, Chinese partners, and Chinese craftsmen, Selkie’s core company is a small team consisting of a diverse group of women, and continues to seek new cultural perspectives from it's employees and dedicated fan base.

Tell me more...

Selkie is low waste! We cut very small runs of inventory and pre sell many of our best sellers to ensure that each garment is going to someone that loves it. We do not produce mass bulk. Some garments have only 15-20 ever made! This is why sizes sell out quickly and our fans are fast to shop each drop.

Selkie is not 100% sustainable due to the use of polyester, but we are consciously committed to finding environmental ways to evolve- and not just as a marketing ploy. Fabric impact is complicated, we encourage you to research different fabrications and their impacts on the environment- all fabrics have an impact unless they are vintage, so it's hard to avoid. But with pressure from you on brands you love, the more we can collectively change the way factories treat their fabrics and begin to lower the expensive price tag attached to sustainable practice.

With every collection we aim to improve our footprint. Going sustainable is expensive (without mass production), which makes it hard to balance while maintaining a good price for you, our customer! With growth and purchasing power we get closer to affording our environmental goals.

Learn About our Manufacturer!

First and foremost our manufacturer is WRAP certified and BSCI certified;

“Worldwide Responsible Accredited Production (WRAP) is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education. WRAP is headquartered in Arlington, Virginia, USA and has branch offices in Hong Kong and Bangladesh and additional representatives in India and Southeast Asia (Thailand & Vietnam).”

Established in 2003, Selkie's partner is a designer clothing manufacturer, who boast some of the most highly respected runway brands in the world! Their headquarters are located in Jiangyin, Wuxi, the renowned light industry center of China. The first port city in world history!

Our Manufacturer aims to turn the principles of Social Responsibility into a corporate culture. For that reason, social compliance standards are rigorously applied within the company. They execute production of goods and services in line with the highest internationally accepted Social Compliance standards. Therefore, they are committed to guaranteeing their employees have all the rights to which they are entitled by law and other applicable standards, conforming to all occupational health and safety rules, and always acting with a view to avoid environmental pollution wherever possible.

All of Selkie's prints are created in house, and all fabrics are carefully and ethically sourced from different regions of China.

BSCI CERTIFIED; (what this means for your clothing) and WRAP Gold certified!

No Discrimination

Fair Remuneration

Decent Working Hours

Occupational Health and Safety

No Child Labour

Special Protection for Young Workers

No Precarious Employment

No Bonded Labour

Protection of the Environment

Ethical Business Behaviour

Read the details of a BSCI certificate here


Read about the Wrap Gold certificate here:




Gold Certified WRAP Facility