Fanciful beauties for your wardrobe

Meet Selkie

 In Irish, Scottish, Icelandic and Scandinavian folklore, the Selkie is a woman of the ocean who lives inside a seal skin. When she comes up to the rocks she slips out of her skin to bask in the sun. If a man is able to steal her skin while she sleeps, she is forced to become his wife and live on land. But, if the selkie finds her skin again, she transforms back into her true form and immediately returns to the sea, free. The Selkie is the perfect representation of women fighting for freedom and equality, searching for our metaphorical skin! We want to be free of constraints and express ourselves openly. Whimsical and super soft, this boutique brand invites you to feel good in your own skin by wearing bold colors, whimsical cuts and super soft fabrics from work to the party to the couch. Founded and female run, by the former co-founder of Wildfox, this new line offers XS-XXXL and is 100% vegan. Find out why our Selkie girls keep coming back for more of this romantic collection... 

Want it? Get it while you can!

As a new brand, Selkie rarely re-stocks! Be one of only a few to own the things you buy. Most of our styles are one of a kind.

The Lemon Meringue Cloud Jacket


The Pillow Hoodie, Black


The Macaron Dress