About Selkie

Meet new brand Selkie, by former Wildfox Co-Founder, Kimberley Gordon. A dreamy, ready-to-wear luxury collection that offers a range of comfortable, whimsical clothing without compromising on quality or style. Selkie creates timeless pieces you will treasure forever.

The collection tells a story of nostalgia, romance, and female friendship while offering a diverse size range ranging from XS-XXXL, with XXS coming soon! Selkie believes that every brand should invest in an expansive size range, it's a given- women deserve to find unique, playful clothing in their size. We hope to be part of a bigger movement towards this goal.

 “I’ve always been so inspired by friendship, the magic of women coming together to support each other has always been a source of creativity. Dressing up together, borrowing clothes, cooking dinners, talking feminism, books, politics, lovers, adversity...our lives in each other’s arms...wonderful women of all shapes, ethnicities and backgrounds... is there anything more powerful?”

-Kimberley Gordon


The myth behind Selkie

"As a young girl growing up in the UK and then in Santa Barbara, I fell in love with folklore. My love of make believe has infiltrated my work and play for as long as I can remember and ultimately helped inspire my previous clothing line, WILDFOX."


 In Irish, Scottish, Icelandic and Scandinavian folklore, the Selkie is a woman of the ocean who lives inside a seal skin. When she comes up to the rocks she slips out of her skin to bask in the sun. If a man is able to steal her skin while she sleeps, she is forced to become his wife and live on land. But, if the selkie finds her skin again, she transforms back into her true form and immediately returns to the sea, free. The Selkie is the perfect representation of women fighting for freedom and equality, searching for our metaphorical skin! We want to be free of constraints and express ourselves openly. Whimsical and super soft, this boutique brand invites you to feel good in your own skin by wearing bold colors, whimsical cuts and super soft fabrics from work to the party to the couch. Founded and female run, by the former co-founder of Wildfox, this new line offers XS-XXXL and is 100% vegan. Find out why our Selkie girls keep coming back for more of this romantic collection...