About Selkie

Founded by Wildfox Co-Founder, Kimberley Gordon, Selkie is a dreamy, ready-to-wear, luxury collection that offers a range of comfortable, classic clothing without compromising on style. The collection tells a story of fantasy and female friendship; and encourages women to feel comfortable in their own skin by offering a diverse size range.


The myth behind Selkie

"As a young girl growing up in the UK and then in Santa Barbara, I fell in love with folklore. My love of make believe has infiltrated my work and play for as long as I can remember and ultimately helped inspire my previous clothing line, WILDFOX."

-Kimberley Gordon

 In Irish, Scottish, Icelandic and Scandinavian folklore, the Selkie is a woman of the ocean who lives inside a seal skin. When she comes up to the rocks she slips out of her skin to bask in the sun. If a man is able to steal her skin while she sleeps, she is forced to become his wife and live on land. But, if the selkie finds her skin again, she transforms back into her true form and immediately returns to the sea, free.


The Selkie is the perfect representation of transformation for women, especially in today's climate; the #metoo movement, the rise of body positivity, and the boom in feminist activism are part of the foundation of Selkie. This new brand is for women searching for their metaphorical skin, taking hold of their own lives and making a change!