selkie. sel·kie. also sil·kie. noun.
A creature or spirit in Scottish and Irish folklore that has the form of a seal but can also assume human form. Alternative forms[edit] saelkie, selky, seilkie, sejlki, shelky, silkey, silkie, sulky
A typical folk-tale is that of a man who steals a female selkie's skin, finds her naked on the sea shore, and compels her to become his wife. But the wife will spend her time in captivity longing for the sea, her true home, and will often be seen gazing longingly at the ocean. Once she discovers her skin, she will immediately return to the sea.
Filled with color, exuberance and power, this collection is for the Selkie women everywhere, setting themselves free.

Equinox, spring 2021
On Easter we'd wake up early, as if it were Christmas, anticipating the giant egg hunts in the garden. There'd be small chocolate eggs everywhere that we'd pluck to fill our bags, and hidden deep in the bushes we'd find the big ones, a tradition in England, stuffed full with more sweets and treats. We'd paint eggs and do egg roll races, and after dinner, as the sweet Spring air became a night sky filled with stars, we'd gather in the living room to play a giant game of Pictionary, adults pouring wine while we pleaded to stay up just one more hour. Those were the nights they abided. We weren't raised with any kind of religion, but Easter was one of the most exciting holidays in our family. My mother told us the folk tales behind Spring equinox, and the magic of eggs, rabbits and moons. My childhood was filled with an obsession of folklore- fairies, goblins, mermaids, selkies, and of course a big part of that was the magical celebration of Equinox. I wanted a collection that sung of Spring, dresses you might wear on a warm day in the countryside, weathered sandals flip flopping as you tote your grocery bags full of fresh vegetables and flowers, making your way down a long gravel driveway, laughing with friends at a picnic table munching snacks and spending the day staining hollowed out eggs in pastel colours.
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Memories
I grew up in the UK until I was near 11, and my 80s toys, along with the scent of strawberry plastic, resurface here. Barbie, Cindy and My Little Ponies are scattered through happy memories just as years ago they lay scattered over the living room floor of our family home. When I look at Collection 10, I can feel my young, doll dresser self at the toy shop, tugging at my mother's clothes, quietly begging, Please, Mummy, please pleeeease can we buy it? Woven into the Collection is a trip through memory to the edge of my teens. I looked forward to weekends and the chance to spend all day in costume, and nights curled up on my little bed next to my little brother on his, snuggled under my Monet-inspired pastel twin blanket with a Judy Blume book, then falling asleep to the sound of my dad snoring in the next room.
The Poptart Shabby Chic Dress Ships 5/30
Selkie
PLEASE READ CAREFULLY: Pre Order Ships 5/30
The Shabby Chic is a cottage-core dream dress. With bows at the chest and sleeves, this darling midi is adorned with whipped cream ruffles like icing on a cake. high waisted, and ruffled sleeves, all you need now is a kitten and a four poster bed!
Fully lined with 100% rayon
Product Measurements
Numerical | US | Empire Waist | Across Bust | Sleeve Length |
2 | XXS | 26" | 28" | 18 3/4" |
4 | XS | 28" | 30" | 19" |
6 | S | 30" | 32" | 19 1/4" |
8 | M | 32" | 34" | 19 1/2" |
10 | L | 34 1/2" | 36 1/2" | 19 3/4" |
12 | XL | 37" | 39" | 20" |
14 | 1X | 39 1/2" | 41 1/2" | 20 1/4" |
16 | 2X | 42" | 44" | 20 1/2" |
18 | 3X | 44 1/2" | 46 1/2" | 20 3/4" |
20 | 4X | 47" | 49" | 21" |
22 | 5X | 49 1/2" | 51 1/2" | 21 1/4" |
100% Poly Organza
DRY CLEAN ONLY
Designed and fit in LA, Made in partnership with our reputable and expert production team in Jianying, China.
Our products are made with the utmost in quality by some of the best craftsman in the industry. Learn more about our team and see our facilities!
The Pub Garden Puff Set - Pre Order Ship May 15th
Selkie
PLEASE READ CAREFULLY: Pre Orders Ship on or before May 15th.
Nostalgic pastels are a Selkie specialty. This custom plaid print is childhood come to life. The high waisted skirt and matching puff crop top are a 90's celebration in motion. Put it on and you're DJ Tanner ready for the prom. Except... in 2021.
SKIRT MEASUREMENTS
Numerical | US | Waist | Skirt Length |
2 | XXS | 21 3/4" | 42" |
4 | XS | 23 3/4" | 42" |
6 | S | 25 3/4" | 42" |
8 | M | 27 3/4" | 42" |
10 | L | 30 1/4 | 42" |
12 | XL | 32 3/4" | 42" |
14 | 1X | 35 1/4" | 42" |
16 | 2X | 37 3/4" | 42" |
18 | 3X | 40 1/4" | 42" |
20 | 4X | 42 3/4" | 42" |
22 | 5X | 45 1/4 | 42" |
TOP MEASUREMENTS
Numerical | US | Waist | Across Bust | Length From Center of top |
2 | XXS | 22.5" | 27.5" | 8 5/8" |
4 | XS | 24.5" | 29.5" | 8 5/8" |
6 | S | 26.5" | 31.5" | 8 5/8” |
8 | M | 28.5" | 33.5" | 9" |
10 | L | 31" | 36" | 9" |
12 | XL | 33.5" | 38.5" | 9" |
14 | 1X | 36" | 41" | 9 3/8" |
16 | 2X | 38.5" | 43.5" | 9 3/8" |
18 | 3X | 41" | 46" | 9 3/8" |
20 | 4X | 43.5" | 48.5" | 9 3/4" |
22 | 5X | 46" | 51" | 9 3/4" |
100% Poly Organza.
DRY CLEAN ONLY
Designed and fit in LA, Made in partnership with our reputable and expert production team in Jianying, China.
Our products are made with the utmost in quality by some of the best craftsman in the industry. Learn more about our team and see our facilities!
Mile High Club
I was flying before covid and I remember with such distinction watching the blue skies from that familiar thick plastic oval window, relishing that we were speeding through the blue at 38,000 feet. Looking out I wished I could climb into that peaceful scene and lay inside those fluffy white clouds. Ah, to become part of that sky, a luxurious and impossible dream. Maybe not so impossible, maybe a dress instead?