NYFW Spring 2024, View the Campaign

Act Two

Watch the show

     Selkie's Spring 2024 show took place in September at the St. Regis rooftop ballroom in New York City. The collection drew inspiration from the famous Cottingley sisters, who, at the tender ages of 9 and 19, convinced the world that fairies might indeed exist! They did so by photographing their homemade paper cutout fairies in 1917 using their father's camera and showing the images to their parents, who did not believe them. These pictures ended up in the hands of an occult group and soon spread around Britain. We encourage you to listen to their story on the podcast 'Criminal' (https://thisiscriminal.com/episode-229-a-glamour-and-a-mystery-7-28-2023/) to hear more incredible details.

As children, fairies often serve as a gateway to a rich imagination, especially for little girls. I remember back in the UK, my breath puffing in the cold February rain, 9 years old, skinny legs in crochet socks searching for fairy mushroom circles in the dark woods. Even placing my hands on the tree in my back garden seemed to conjure otherworldly magic. Nature itself is magical, whether you believe in fairies or not, but for me and my friends, nature was a place to disappear inside our own stories.

The importance of belief in the supernatural cannot be understated. We must allow every generation to dive deep into their imagination because it marks the beginning of understanding one's own power; and believing in that power is the entryway to believing in oneself. Who would I be today if I had not been free to examine every nook of my mind? Selkie clothes have always been a way to embrace your inner child, a way to play dress up, as you did so freely once upon a time.

To transition the show from childhood to woman, I brought in 2 burlesque dancers, both performing strip-tease acts for the female gaze. The dances represent the different acts of the show; act one, "The Fairy Hunters," essentially - The child.  Pearls Daily peels off her gossamer petticoats in a mimed rain dance, a total freeing of body and soul that transports us into the second act which was inspired by butterfly showgirls. The second dancer, Jezebel Express closes the show as a representation of complete and total self-love and self-expression.

This show ultimately celebrates imagination, with an ode to coming-of-age whimsy, transporting our audience on a fantasy trip through the early 20th century.

So, leave your chrysalis at the door, pour yourself a gin martini, and join us.

Escape into the magic of total self-love, watch the show and do some shopping.

 CREATIVE DIRECTOR: KIMBERLEY GORDON 
@wedreamoficecream

PRODUCTION & PR: EMILY BUNGERT, POLY GLOBAL ADVISORY
@emilybungertmn @poly_global_world
CO-PRODUCER: CHRISTINA NEAULT @cdn32
CASTINGS: JULIA SAMERSOVA
@julia_samersova 
STYLING: ALISHA SILVERSTEIN
@alishasilverstein
HAIR: LINH NGUYEN FOR CUTLER 
@linhhair @cutlersalon
MAKEUP: LOTTIE FOR COLOURPOP
@lotstar @colourpopcosmetics
LIGHTING AND AUDIO: DAVE OVERCAMP
MUSIC SUPERVISOR AND MIX: KIMBERLEY GORDON
@daveoveracamp 
BURLESQUE DANCERS: 
JEZEBEL EXPRESS @jezebelexpress
PEARLS DAILY @thepearlsdailyshow
ACCESSORIES/WINGS: STONEHART @stonehartjewelry
BACKSTAGE PHOTOS AND SHOW BTS: RON DADON @ronathann AND Ashlee Huff @ASHLEEHUFF
RUNWAY PHOTOS BY IMAX TREE AND JOHN LAMPARSKI FOR GETTY IMAGES

The Riviera Gown, available for pre order

Selkie's NYFW Spring 2024 Show, Act One

Inspired by the Cottingly sisters, and the power of imagination.Fittings for the showMakeup & Hair

 

Listen to the show playlist

The Looks See The Gallery 

Moments from show day

See the full behind the scenes gallery here.

 

Pre- Order Shop Now

BURLESQUE DANCERS: JEZEBEL EXPRESS @jezebelexpress PEARLS DAILY @thepearlsdailyshow
 
MUSES: LU XIANREN @mr.luxianren_official KAITLIN @kaitlinmsommer CHARLIE @peachy.baby FINLEY @finleydahl TAYLOR @pelos_er MONICA @ohhmonica ABUK @abukyor MECCA @mecca_allah MINSEO @seraphxm NYANCHIEW @nyanciew_ruot FAVOR @dr_fayy DAPHNE @daphne_marleen_ GRACE @grace_breuning  LARA @laraparkk XARA @xaragiulia MIRTE @mirtemass KAI @kaisoleil HAN NA @hanspacena EMMA @emmacopps JADE @jade.gord FABIENNE @fabiennehaymansofficial  SONIA @soniaookumu CHARLEE @charlee.johnsen 
DOROTHEA, CORDELIA @cordelia.dietrich
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